| Effective exhibiting doesn't rely on big expenditure but on being precise
about what you want to achieve and how. Some of the important reasons for
exhibiting are: |
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Gather a rich and pertinent source of new sales leads - both from new and
existing customers |
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Establish a higher profile in the market using the only three-dimensional, direct
marketing medium |
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Meet your audience face to face and know whether what you have to offer is what they
want or need |
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Build brand awareness and strengthen your presence in the market |
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Get to know your target market better |
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Promote or launch your new product or service |
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Present your product or service alongside your competitors |
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Conduct research into your industry, product or service |
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Meet and network with influential buyers and end users |
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Clientele from both Government and Private sector organizations |
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Promotion of innovative ideas presently not available in the Sri Lankan market |
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Create networks with industry players |
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| Strategic targeted marketing to every major sector of the construction industry is the key to bringing in the broadest
range of qualified buyers. CONSTRUCT 2010’s attendees, promotional campaign utilizes a proven combination of
extensive promotional tools such as: |
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Multi-level direct mail & e-mail marketing campaigns |
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Aggressive advertising in leading trade publications and newspapers |
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Ongoing media blitz of press releases, editorial coverage and publicity |
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Highly comprehensive electronic media advertising, |
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Live TV updates and interviews |
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Targeted electronic promotions (e-mail, internet and fax) |
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Personalized telemarketing |
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Comprehensive, interactive website |
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