Effective exhibiting doesn't rely on big expenditure but on being precise about what you want to achieve and how. Some of the important reasons for exhibiting are:
Gather a rich and pertinent source of new sales leads - both from new and existing customers
Establish a higher profile in the market using the only three-dimensional, direct marketing medium
Meet your audience face to face and know whether what you have to offer is what they want or need
Build brand awareness and strengthen your presence in the market
Get to know your target market better
Promote or launch your new product or service
Present your product or service alongside your competitors
Conduct research into your industry, product or service
Meet and network with influential buyers and end users
Clientele from both Government and Private sector organizations
Promotion of innovative ideas presently not available in the Sri Lankan market
Create networks with industry players
Strategic targeted marketing to every major sector of the construction industry is the key to bringing in the broadest range of qualified buyers. CONSTRUCT 2013’s attendees, promotional campaign utilizes a proven combination of extensive promotional tools such as:
Multi-level direct mail & e-mail marketing campaigns
Aggressive advertising in leading trade publications and newspapers
Ongoing media blitz of press releases, editorial coverage and publicity
Highly comprehensive electronic media advertising, Live TV updates and interviews
Targeted electronic promotions (e-mail, internet and fax)
